23 Jan JCF Residences Announces New Hire for Director of Marketing
January 23, 2020 |
HUNTSVILLE, Ala.- JCF Residences announces today the new hire for Director of Marketing, to oversee all branding and communication strategies. New hire, Mary Earls, will manage all social media accounts, editorial content, and a marketing budget for their digital campaigns. She will also work closely with JCF to broadcast their initiatives with stakeholders, business partners, and leaders.
This role originated in response to the continual growth for JCF, and will be critical for the success of future developments.
Mary holds a B.S. degree in Public Relations with a concentration in Marketing. She brings over 7 years of experience in Marketing, and recently spent 3 years of her career working specific to the housing industry. In her role at Houzz, she worked with various residential builders to ensure they had the proper marketing initiatives to establish a ROI. It was this role that sparked her interest to work directly with an independent developer to execute a marketing plan.
Ms. Earls primary role will be to coordinate successful advertising campaigns to increase the amount of tenants within their current and upcoming Housements. These Housements offer all the amenities of an apartment complex while living in the luxury of a home. Describing their product as more of a lifestyle than a place, Virtuoso Living offers the amenities of a resort style pool, community activity center, and on-site maintenance. Furthermore, this development will provide the luxury to live in a home and walk outside to yards on every side.
“I’m looking forward to not only utilizing my skillsets in marketing and public relations, but I am excited to be able to implement my knowledge within the housing industry. It’s an exciting time to be a part of the JCF family, and stand behind the owner’s passion to change the way America rents. This is truly a game changing product we are introducing to the rental industry, and I want to ensure I’m promoting these Housements for how incredible they truly are,” Earls states.